An essay on
We Need to Think Bigger
In 2013, I pitched the CEO of the Singapore Stock Exchange a Myanmar e-commerce company. We thought too small and the product died. AI makes ambitious attempts cheap enough to explore.
Writing
Essays about software, leadership, ambition, agency, and the lessons that arrived late.
An essay on
The Computer Starts With What You Want
Agents are moving computers from tools we operate to systems that can act on our behalf.
An essay on
I Never Wanted to Be a Founder
I thought founding a company was the only way to build great products with people I liked. Becoming a founding engineer showed me otherwise.
An essay on
High Agency Burned Me Out
I built a company by adapting to every problem. That same instinct kept me in a CEO role I no longer wanted.
An essay on
Setting up Claude Cowork for Personal Productivity
A step-by-step guide to setting up Claude Cowork so it remembers your people, your projects, and your shorthand. Stop re-explaining yourself every session.
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Claude Cowork Prompts for Agency Owners
7 copy-paste Cowork scheduled tasks built for agency workflows. Client work plans, scope creep alerts, retainer health checks, onboarding, and more.
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Claude Cowork Prompts for Startup Founders
7 copy-paste Cowork scheduled tasks built for startup founders. MRR dashboards, ship logs, investor updates, inbox triage, and meeting debriefs.
An essay on
Everyone Will Build Their Own Software (They Won't)
The narrative says AI will kill SaaS. Everyone will vibe-code their own tools. This ignores 40 years of evidence.
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The Coding-Agent Loop That Made Me Faster
With agents, less is more. The limiting factor isn't tools. It's the quality of your thinking.
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No One Is Building Their Own Software
Programming keeps getting easier. AI can now write code from plain English. But most people don't want to code. They never did. AI won't change that.
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Stop Looking at Competitors
When you study competitors, you inherit their assumptions. The way out is simple but hard: ignore them.
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We're All Prompt Addicts Now
LLMs promised to augment our thinking. Instead, they've become a substitute for it.
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The Privilege Nobody Wants to Talk About
Some people are born with choices. Others are born with consequences of choices they never made.